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Get Found on Google

GRREC Visitors Centre, 425 Polmadie Road, Glasgow G42 0PJ.
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GRREC Visitors Centre, Glasgow

February 27, 9:30am-12:00pm

Get Found on Google

• Understand the basic working principles of search engines and how they index web pages

• Identify the particular keywords and search terms that prospective customers might use in a search engine

• Evaluate the online competitiveness of search terms to assess the likelihood of web pages being listed

• Optimise web page content using content management system software

• Use Google Webmaster Tools and Google Analytics to evaluate the effectiveness of SEO activity