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Just Enterprise: Marketing Communications

The Spark, 1st Floor, 72 Waterloo Street, Glasgow G2 7DA.
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The Spark, Glasgow

March 28, 9:30am-1:00pm

This half-day workshop focuses on marketing communications (promotion) as a key element of the ‘marketing mix’. It explores the fit and contribution of marketing communications to overall business strategy, introduces a generic marketing communication process, describes the key components of a marketing communications strategy, and considers a range of communication tools and techniques available to marketers. The workshop will be a combination of presentation, discussion and small-group activity. Presentation slides will be made available electronically in the week following the session.

Who should Attend? Those who are responsible for marketing and promotional activities, as part of a wider role, but do not have specialist knowledge in this field.

Learning Outcomes Recognise the link between business, marketing and marketing communications strategy

Understand how the marketing communication process is the link between how customers buy and how organisations sell

Apply a framework for producing a marketing communications strategy

Recognise the value of a range of marketing communication tools and techniques

When & Where Wednesday 28th March 2018 (9.30am to 1.00pm) – The Spark, 1st Floor, 72 Waterloo Street, Glasgow, G2 7DA

Cost Free of charge for members/staff of third sector organisations

How to Book Click here to complete the on-line registration form. Places are limited and are offered on a first come, first served basis so please book early to guarantee your place.

Just Enterprise is a Scottish Government funded programme specifically designed to assist the growth of Scotland’s third sector. Visit or telephone 0141 425 2939 for details of the full range of support available.

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